Digital Marketing Training Institute Pune

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Best Digital Marketing Certification Courses In Pune

The Internet has opened avenues for the entire world. There are so many people who are hyperactive on various social media platforms. And to target these leads you need a Digital Marketing Strategy and it to get in-depth training, you must choose the Best Digital Marketing Institute in Pune which is – Optimized Infotech(OI). With more than 11 years of experience, our Digital Marketing Certification Course imparts all the requisite to become a successful marketer. Moreover, we have Google certified instructors who will not only share their expertise and knowledge but also help you to prepare for your dream jobs.

Optimized Infotech is always there to help you in getting the Best Digital Marketing Training in Pune on the subject of Internet Marketing as per the current market demand. We offer some of the most relevant and authentic courses on this topic that can help you to understand the same in an easy manner. You can learn the most advanced methods of Digital Marketing and know how to deploy them for the proper augmentation of a business.

Why Optimized Infotech Provide The Best Digital Marketing Courses In Pune

Our course covers all the aspects that help to bloom your business and career. We impart lessons on online promotion and ways to utilize your expertise to carve profit of your business. Also, we teach ways to come up with an online strategy with the help of 40 modules and various digital marketing tools. Alongside, we give free access to learning resources wherein you strengthen your skills efficiently. The course also comprises of the live project which gives hands-on experience to our pupils. Above all, the fee structure of Digital Marketing Courses in Pune are affordable and timings immensely flexible for every student to avail our course.    

  • We are the leading Online Marketing Institute in Pune as well as Pimpri- Chinchwad. We have been serving this industry for Last 11 years. We have some of the most talented, highly-qualified and Google certified trainers of this subject who can help you to know the best and most advanced parts of online marketing in the easiest way possible.
  • Our training helps you to fix your target while applying Digital Marketing methods. Once you know what should be your goal in business, then you can understand how to reach the same. The training we offer helps you to achieve both.
  • We provide the latest updates on the subject of digital marketing. The faculties will share the information with you on the most recent happening in the world of digital and social media.
  • We offer training to the people who have the aim of pursuing a great career in the Online Marketing field. At the same time, we offer training to the people who like to deploy these techniques for the augmentation of their own business. That means both the digital marketing professionals and the entrepreneurs can get training from Optimized Infotech.
  • We offer certificates once you complete the training in a successful manner. The certificate can help you to prove your excellence and skill as a Digital Marketing expert.

What you will learn with the best Digital Marketing Institute in Pune- Optimized Infotech

Digital marketing is a vast concept with a gamut of factors. But there are fundamental topics that are usually covered in the Digital Marketing Courses  and they are:

  • Search Engine Marketing (SEM) – through sponsored advertisements, you can boost the visibility of your website.
  • Social Media Marketing (SMM) – using social media channels – Facebook, Twitter, Instagram, LinkedIn, etc., for brand promotion.  
  • Search Engine Optimization (SEO) – it’s an organic way to boost the ranking of your website on various search engines like Yahoo, Google, Bing, etc.
  • Web Analytics – it’s a classic way to analyze the traffic, behavioral pattern of visitors, conduct market research to boost the visibility of the website.
  • Mobile Marketing – a section for mobile fanatics where you keep your prospects hooked with information and updates through smartphones.
  • Email Marketing – drafting newsletters, channelizing periodic email campaigns are some of the aspects included in it.   
  • Content marketing – writing unique content through articles, blogs to attract visitors.

Be An Expert in Digital Marketing with 40 Modules of Advanced Training Program in Pune

  • What is Marketing?
  • What is Digital Marketing?
  • Why organizations do digital marketing?
  • 4 P’s and 4 C’s of Marketing
  • What is Internet and how it works?
  • Diff between Digital Marketing Vs
  • Traditional Marketing
  • Digital Marketing Process
           – Increasing Visibility
           – Visitors Engagement
           – Bringing Targeted Traffic
           – Leads
  • What do you know about Google?
  • How Search Engine works?
            – Crawling
            – Indexing
            – Processing
  • Ranking Factors of Google
  • Search Engine Updates (Panda & Penguin Update)
  • Google Sandbox Effect
  • LSI(Latent Semantic Indexing)
  • Inbound Marketing & Outbound Marketing
  • Static
  • Dynamic

Basics of HTML / CSS

  • What is Java Script?
  • What is CMS?
  • Why WordPress CMS?
  • Word Press Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding menu to site
  • Adding widgets to site
  • Installing useful plugins for site features
  • SEO specific plugins
  • Learning basic html tags
  • Anchor
  • Images
  • Urls
  • Listing
  • Div
  • Class

Interesting Facts about Google

  • Historical facts about Google and its Data Center
  • What is Search Engine and Role of Google?
  • Type of Search Engines

What is Search Engine Optimization?

Search Engine Optimization Types

  • Black Hat SEO
  • White Hat SEO
  • Gray Hat SEO

SEO life cycle?

  • Requirement Gathering
  • Keyword Research
  • On Page Optimization
  • Off Page Optimization
  • Reporting
  • Strategy Review

Difference between Organic and Inorganic

  • What are Search Operators?
  • What are Keywords?
  • Keyword Research
  • Types of keywords        
  •  1. Primary
  •  2. Secondary
  • 3. Long Tail Keyword

Keyword Qualifier

  • Seasonal Keyword
  • Keyword Research Tools
  • Keyword Planner tool
  • Google Trends

Universal Search Engine Optimization

  • Building Keyword Strategy
  • Keyword Discovery and Keyword Research
  • Keyword Discovery
  • Keyword Research
  • Leveraging the Google Keywords Tool
  • Demo for the Google Keyword Tool
  • Focusing and Targeting Keywords
  • Broad Match
  • Phrase Match
  • Exact Match
  • Setting up Negative Keywords
  • Initial Site Analysis
  • Accessibility of Website
  • Allowed File Formats
  • Navigation
  • Usability
  • Competition Analysis
  • Keyword Placement
  • Site (URL) Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
  • Title/Description/Keyword/Meta Tags Development
  • Anchor Text
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • Doorway Pages
  • Invisible Text
  • Cloaking
  • XML Sitemap
  • HTML Sitemap
  • Canonical Implementation
  • Understanding 301, 302, 404 Response code
  • Domain names and Exact match domain concept.
  • Internal Link Strategy
  • Footer Optimization
  • Content Proximity
  • Content Prominence
  • Keyword density
  • Keyword Effectiveness index
  • canonicalisation
  • International targeting
  • Multilingual targeting
  • Schema
  • What is Domain Authority?
  • How to Increase Domain Authority
  • What is Page Authority?
  • Page Rank

– What is Page rank
– How to increase Page Rank

  • Backlinks

– What are backlinks
– Types of Backlinks

  • Link Juice
  • Do Follow
  • No Follow
  • Link Building
  • What is Link Building
  • Types of Link Building

– One Way links
– Two Way links
– Three Way Links

  • Do’s & Don’ts of Link building
  • Link Building Strategies
  • RSS Syndication
  • Local SEO
  • Google Business Page Optimization
  • Tools for SEO
  • Monitoring SEO Strategies
  • Preparing SEO Reports
  • The importance of Links for SEO
  • Link Wheel
  • Directory Submission
  • Type of Directories
  • Article Marketing
  • Submitting Press Releases
  • Business Directories
  • Local Classifieds
  • Blog Creation and Promotion
  • Blog Commenting
  • Local and regional search engines
  • Forum & QnA
  • Social bookmarking
  • Search Engine Submissions
  • Sitemap Submission
  • Adding a Site & Verification Process
  • Configuration v Settings
  • Geographic Settings
  • Site Links
  • Website Health
  • Crawl Errors
  • Crawl Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords
  • Structured Data
  • Data Highlighter
  • Introduction
  • How Analytics tool works
  • Insights
  • Cookie Tracking
  • Get started with Google Analytics
  • Account Creation
  • Get tracking ID & Add in Website
  • Setup Goals
  • What is Bounce Rate?
  • How to reduce bounce rate
  • Integrate Adwords & analytics Account
  • Measure performance of campaigns via analytics
  • Understanding Filters & segments
  • Monitoring traffic source & behavior
  • Website Analysis Tools
  • Keyword Density Checker
  • Broken link Checker Tool
  • Spider Simulator Tool
  • Final Tracking and Reporting
  • Submission Report
  • Client Ranking Report
  • Google trends
  • Google Page speed
  • Woorank
  • Iwebcheck
  • Alexa
  • MOZ tool
  • W3 Validator / Schools
  • Data Visualisation (Google Data Studio)
  • What is Social Media?
  • Understanding its importance
  • Social Media Marketing
  • What is viral marketing & importance
  • Marketing in social networking web
  • Branding
  • Paid Advertising
  • Concept of Social Media Success
  • Tracking Activity and Results
  • Tiny URL Concept


  • Blogging for Branding
  • Five Blogging Tips
  • Blogging for Sales
  • Promotion and Calls to Action
  • Blogging for SEO
  • Blog integration



  • Facebook for Branding
  • Using Facebook as Company
  • Facebook for Sales
  • Facebook Ads
  • Facebook for SEO
  • Tracking Activity and Results
  • Opengraph
  • Page creation
  • content strategy
  • Hashtags
  • facebook applications

Live Videos (Facebook Live)


  • Twitter for Branding
  • Twitter for Sales
  • Promote Your Products and Services
  • Responding to Users’ Needs
  • Twitter for SEO
  • Tracking Activity and Results
  • Page creation hashtags
  • discover
  • cards
  • strategies to add followers
  • Marketing and tools
  • Analytics


  • LinkedIn for Branding
  • Company Profile
  • Encouraging Employees to Use LinkedIn
  • LinkedIn for Sales
  • LinkedIn for SEO
  • LinkedIn Ads


  • Channel creation
  • video promotion
  • increase viewership
  • annotations
  • cards


  • SlideShare for Branding
  • Company Profile
  • Branding you product / services using PPT on SlideShare
  • SlideShare for Sales
  • SlideShare for SEO


  • Scribd for Branding
  • Company Profile
  • Branding you product / services using PPT on Scribd
  • Scribd for Sales
  • Scribd for SEO

Social Media Dashboard

  • Connecting different Social Networking site with SMMT
  • SMMT Connection with Social Media Platforms.
  • Analysis for SMMT
  • Hootsuite
  • Buffer
  • Ifttt
  • Socialoomph
  • Tweetdeck
  • Tweepi
  • Socialflow
  • Sproutsocial
  • Socialbro                                    

Social Media Analytics 

  • social media metrics
  • real time customer targeting
  • sentiment analysis
  • competitor tracking
  • Creating youtube channel,
  • Understanding annotations,
  • cards,
  • navigation within youtube channel,
  • Increase Views,
  • Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube
  • Formats
  • Cost
  • targeting
  • Analytics
  • How Email works?
  • Challenges while sending bulk emails
  • Solution over challenges
  • Types of email marketing
  • Email marketing Tools
  • Designing of Email template
  • Email marketing scheduler
  • Email marketing success tracking
  • How Mail Servers Work
  • Hard Bounce
  • Soft Bounce
  • Open rate
  • Inbox
  • spam
  • What is eCommerce marketing?
  • eCommerce Websites overview
  • SEO Strategy for eCommerce website
  • Affiliate Marketing for eCommerce Business
  • E-tail (Online Listing)/Website V/s Market Place
  • Importance of Lead Generation
  • Understanding Landing Pages
  • Diff of Landing Pages & Website
  • Practical tips for creating landing pages
  • Converting leads to sales
  • Understanding mobile devices
  • Social media and mobile marketing
  • Advertising on mobile
  • Identifying Your Target Audience and Compet
  • Completing Your Keyword Analysis
  • Choosing Your App Name
  • Mobile App marketing Strategy
  • Mobile marketing measurement & analysis
  • -Targeting on apps
    -Targeting via location
    -Targeting on Search engine

  • Content Marketing on Mobile
  • Mobile marketing Strategy

Search Engine Marketing Overview

  • Understanding Search Engine Marketing (SEM)
  • Snapshot of SEM Industry
  • Advantages of SEM over Other Marketing Methods
  • Organic vs. Paid Traffic
  • Different between the SEO, SMO and SEM
  • Differentiate Your Services
  • 4Ps of Marketing
  • Target and Segment Your Audiences
  • Understand Your Customers
  • Crowd sourcing
  • Getting Started with Google AdWords
  • Signing Up for Google AdWords
  • Set Time Zone and Currency
  • Verify our account
  • Activating Your Account

Navigating through Google AdWords

  • User Interface Elements
  • Home Tab
  • Campaigns Tab
  • Opportunities Tab
  • Reporting Tab
  • Billing Tab
  • My Account Tab

 Understanding Google AdWords Structure

  • AdWords Account
  • Campaign Level
  • AdGroups Level
  • Access Management


Writing Ads in Google Adwords

  • Writing Effective Ads in Google AdWords
  • Call to Action
  • Value Proposition
  • Review of Google’s Guidelines

Understanding Google’s Text Ad Structure

  • Creating and Managing Your Ad Campaigns
  • Creating Ad Campaigns
  • Creating AdGroups
  • Managing Campaign Settings
  • How to Edit, Pause, Delete, or Resume a Campaign Reporting
  • AdWords Reporting and Account Performance Reports

Generating Reports in Google AdWords

  • Step 1: Select Campaign
  • Step 2: Settings
  • Step 3: Choosing Report Details
  • Step 4: Activating Your Report
  • Step 5: Template, Scheduling, and Email
  • Introduction to Shopping Campaigns
  • Introduction to Dynamic Search Campaigns
  • Display Ads Campaigns
  • Introduction to Remarketing Campaigns
  • MCC Account
  • Adwords Editor Tool
  • Conversion Tracking
  • Performance monitoring
  • Campaign Tracking
  • Impression Shares
  • Shared Library
  • Reports
  • What is Adsense?
  • Get approved for Adsense
  • Adsense account interface
  • Adsense Policies and requirement
  • Adding Google Ads to Website/Blog
  • Best Placements for Google Ads
  • Best Adsense Units to Use
  • Increasing Adsense Revenue
  • YouTube Monetization with Adsense
  • What is Online Reputation Management?
  • Why Business need Online Reputation
  • Case Studies of Brands
  • Focus Areas in ORM
  • ORM Strategy
  • Tools for ORM
  •      Become a FreeLancer & BIDDING 

  •  Understanding requirement
  • Deciding the budget of project
  • Different Billing methods
  • Bidding for project on bidding sites
  • Complete life cycle of Project with new site
  • Creating effective pitch for High Value Clients

Build your career with the best digital marketing courses in Pune

There are immense lucrative job opportunities in the world of digital marketing. But for that, you need the skillsets which are infused after enrolling in the Best Digital Marketing Courses in Pune. At Optimized Infotech, we help you with tactics to boost your online presence. We help you to enhance your creativity for your better career graph. We also help you with designing and creating a winning resume along with job assistance so that your career kickstarts at a smooth pace.  Most importantly, we present certification for Digital Marketing Courses in Pune, to prove your ability and knowledge.

There has been humongous response for digital marketing specialists. After pursuing your Digital Marketing Courses in Pune, you can apply in some of the bigwigs at different posts.

  • Digital marketing manager – with this profile, you get a chance to enhance your brand in the digital space by developing and promoting marketing strategies.   
  • Social media executive – with this profile, you get to handle social media channels in order to engage the visitors.
  • Content writer – if you have a flair for writing than churn out unique and quality content for your brand with blogs and articles.
  • SEO executive – the responsibility of SEO executive is to boost the traffic on your client’s website.

Our classroom training program for digital marketing courses

Our instructors are the soul of our Digital Marketing Institute in Pune and so we have well-experience and well-qualified instructors. Moreover, our instructors are Google certified with ample knowledge about the nuances of digital marketing. Most importantly, our instructors are working professionals who have earned accolades in their respective corporate life. Besides being readily available they also motivate students from time-to-time, especially while assisting for placements. Apart from this, we also have industry experts on board. These experts impart some important lessons about the phenomena of the industry to make you well aware of the situation beyond.

Optimized Infotech provides Practical and theoretical on-boarding session for Digital Marketing Classroom Training in Pune. We undertake numerous projects for Real-Life Practice and even conduct internship programs.

  • 100% practical knowledge

We provide you with case studies, live projects to work upon for practical knowledge. The Digital Marketing Courses in Pune that we provide is a perfect blend of academics and practical sessions. Once can get their hands on various tools and technologies used for digital marketing

  • 125 pages of notes on digital marketing prepared by industry experts

The course syllabus is designed in such a manner by our Digital Marketing  Training Institute in Pune, that covers all the fundamental aspects and it is also a  customized one. Notes will cover all the industry required aspects about digital marketing.

  • Lifetime free access

Once you join our Digital Marketing Training Institute in Pune we provide you with lifetime training assistance. After the completion of your course at any point in time if you feel that you have missed something or you have doubts you can reattend the sessions.

  • Learn 40 advanced modules of digital marketing

The syllabus will cover topics like Introduction to digital marketing, Introduction to hosting & Domain, Introduction to website development, understanding Google algorithms, detail study about Google, Search engine optimization, website optimization, and much more.

  • Missed your session? Don’t worry you can seat in other batches.

If you missed any session of digital marketing due to your personal reasons then you can seat in another batch and cope up with the missed sessions.

  • Training from Google certified trainers.

 Our trainers are experienced in the field of digital marketing and are Google certified trainers. They will guide and train you with the latest tools and techniques of digital marketing.

  • Internship letter

After the completion of your course will we provide you with an internship letter of 2-3 months that will speak about the work you have done in this 3 months duration.

  • Sample resume

Our trainers will also guide you to build a professional resume.

  • 100 interview Questions and Answers

At the end of the course, we provide you with 100 interview questions and answers that will help you to prepare for the interview.

  • Mock interviews

Once you finish with the course, there will be a mock interview held by our trainers to know how well prepared are you for the interview and how much have you’ll grasp from the sessions.

  • Course Completion Certificate

You will get a certificate from Optimized Infotech saying that you have completed the Digita Marketing course`

  • Google Certificates (Fundamental + Advanced )

After completion of the training, you will become a DIGITAL MARKETING Expert and will also hold a place as a GOOGLE Certified Professional.

  • 100% placement assistance

We provide you with 100% placement assistance by providing you the details of the company where ever opening are held.s


Digital Marketing Tools That Will Help You Become A Professional

Our instructors are the soul of our Digital Marketing Institute in Pune and so we have well-experience and well-qualified instructors. Moreover, our instructors are Google certified with ample knowledge about the nuances of digital marketing. Most importantly, our instructors are working professionals who have earned accolades in their respective corporate life. Besides being readily available they also motivate students from time-to-time, especially while assisting for placements. Apart from this, we also have industry experts on board. These experts impart some important lessons about the phenomena of the industry to make you well aware of the situation beyond.


Affordable course fees

Not every student finds it practical to pursue Digital Marketing Courses in Pune. And so, we at Optimized Infotech, have designed courses that are affordable for every walk of life. We have a Professional Courses in Digital Marketing with Lowest Fees Structure, which gives significant digital specializations like – social media marketing, mobile, email, SEO and PPC. Most importantly, we give choice to students to choose from online and offline courses so that there is no imbalance of funds. Above all, we have spread across Pune like Kothrud, Wakad, Shivaji Nagar, Hadapsar, Viman Nagar, and Pimpri-Chinchwad so that we stay accessible for all! 

Easy way to join us

As Optimized Infotech is available across Pune – Viman Nagar, Kothrud, Wakad, Shivaji Nagar, Hadapsar, and Pimpri-Chinchwad, you can choose the accessible branch by searching “Digital Marketing Training Institute Near Me”. It doesn’t matter if you have meager knowledge of digital marketing because we have a beginner’s course with basic methodologies! Moreover, you can place your queries and get entire information through our website Taining Institue Pune . You can also drop an email on or call on +91 8007777243 and +91 8007 122 500 for further assistance. Above all, we have flexible timings especially for corporates and offer various payment modes with an affordable fee structure.     



+91 8007 777 243

Who Should Attend?

Enhance Your Knowledge With Demanding Digital Marketing Skills


  • Brand Managers
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Senior Operations Managers and Directors
  • Senior Executives


  • Freshers
  • Under Graduates, Graduates, Job & Career Seekers
  • Freelancers, Bloggers & Web Designers


  • Business Owners.
  • MBA Marketing & Marketing Heads
  • Entrepreneurs & CEO’s
  • Small, Medium & Large Business Owners

For Institute

  • MBA Colleges
  • Engineering Colleges

FAQ’s About Online Marketing Training in Pune

1. What is Digital Marketing?

Digital Marketing is broad term through which we can market our products & services through electronic and social media. It provides various promotional techniques & methodologies which is deployed to reach customers via digital technologies.

2. Is free Demo Session Available?

Yes! We offer a free demo session for digital marketing training.

3. How do I enroll in a course / courses?

After completing inquiry for digital marketing course you can enroll yourself by registering online OR manually. Our consultant will guide you for enrolling process.

4. How long does it take to complete Digital Marketing Course?

If you are Looking for Regular Batch Need to spend 2 Months & for Weekend (Sat-Sun) Batch need to spend 2-3 months.

5. What type of degree/diploma will you provide me?

You will be provided with industry recognized Certificate in Digital Marketing for after completing digital marketing training. Certificate will be valid all over India.

6. Is there any Flexible Timing for working professionals?

Yes! For working professional we offer weekend batches so that timing would be flexible to attend training sessions.

7. Can I get Job Assistance from your side after completing the course?

Yes! You will get 100% Job Assistance after completing Digital Marketing course

8. What kind of practical experience I will get in this course?

While undergoing training you will be provided live projects to work on. So that you can get hands-on experience and learn digital marketing techniques and methodologies.

9. What is the basic skill set required before enrolling me for the course?

Enrolling course you are required to have knowledge of basic HTML and basic computer knowledge.

10. What would I learn during digital marketing training?

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Web Analysis Tools & Techniques
  • Email marketing
  • Digital Marketing Strategy

11. Are your trainers well qualified to give training in digital marketing?

The faculties that train the students in our Training Institute are all experienced and Google Certified Trainers.

12. What are the locations you are available in?

We are located at 5 different locations in Pune which are Kothrud, Wakad, Shivajinagar, Hadapsar & Pimpri-Chinchwad.

13. Who can enroll for Digital Marketing Course?

Any person who has a passion for Digital Marketing and can explore on the web can enroll in digital marketing training.

14. What if I was not able to attend some of the lectures?

If you have missed some sessions then you can attend the same sections in another batch and cover all missed topics without any additional charges.


15. Do You’ll provide any study material?

Yes, we provide study material prepared by industry experts and also provide you with 100 interview questions after the completion of course.

16. What if I could not grasp a particular topic or understand it in one session?

You can always clear your doubts about the topic during the session itself or after the session (extra time).

17. What are the career opportunities after completion of Digital Marketing Course?

You can work as a digital marketing analyst, digital marketing executive, SEO Team lead, SEO or PPC Trainee, Business Developer, content writer, digital marketing manager etc.

18. Do you’ll help us to get Google Certification?

Yes, the syllabus that we teach includes complete Training & Guidance on Google Certification. Google Certification is Free of Cost and can be done anytime, anywhere & it is valid till 1 year.


Digital Marketing Interview Questions

Key Difference between them is the ability to track audience based on Gender, Age, Geo-location & Online Behavior using Analytics Tools whereas it is difficult to keep track of your traditional marketing strategy where you need to put a lot of effort and time-consuming research to get information about your customer’s behavior against your products.

Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Pay-Per-Click, Google AdWords, YouTube Marketing, Twitter Marketing, etc.

Schema is a collaborative effort & community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising using platforms such as Google AdWords, Facebook Adverts, etc.

On-Page Optimization is a technique used on the backend of the website where technical aspects of the website are optimized for SEO.

Off-Page Optimization is a technique used to promote the website on the internet to boost the search ranking by getting do-follow or no-follow external back-links.

Choose the right property in Google Analytics and in the Real-Time Tab go to Overview to check the real time visitors.

Follow the below points to avoid the penalty:

Do not link to any other site with bad page rank.
Avoid Poison words. For example word “link”, when you hypertext this text to give the link to your site it becomes poison words.
Avoid stealing text or images from other domains.
Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link.

Difference between Direct marketing and Branding:

Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.

Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom Ads.

It is very important to place your keywords on appropriate area for better page ranking. These areas are:

1. Keyword in Website URL
2. Keyword in Website Title
3. Keyword in Meta tag
4. Keyword in Web page content
5. Keyword density in body text
6. Keywords in Headlines

Now a days, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
The customer’s reachability of online marketing is more than offline marketing.

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